John John Florence To Release New Surf Collection With Dakine


Widely regarded as one of the best surfer’s in the world – John John Florence,  has also been sponsored by Dakine surf accessories since the age of 7. He has been gracing the covers of magazines, re – defining the approach of progression surfing and dominating the World Championship Tour.

He is born and bred from Hawaii and he stands behind the gear that he uses. Dakine are about to launch the new John John Florence Collection. The JJF Collection will include new tail pads and new surf leashes. Florence takes his equipment very seriously and he will not just use any traction pad or surf leash if he doesn’t feel that it’s not going to elevate his surfing potential while competing.



The 2016 World Surf League Tour Champion is all about pushing the limits of surf accessories so one of the most progressive riders in the world can continue to change the game in either small waves or big waves of serious consequence.


The JJF Collection will be available from Dakine  and select Surf Shops from August 2017.


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