A company that owns licensing rights to big names like Marvel, Disney and Star Wars have now acquired Neff.
Neff has been acquired by Mad Engine. Shaun Neff who founded the youth focused headwear, accessory and apparel company in 2002 will join Mad Engine as it’s chief creative officer.
Shaun Neff had this to say about the news. This is a great thing for Neff. Mad Engine has a phenomenal team, they’re strong financially, and they have got superior supply chain capabilities, most importantly they have a deep passion for our business.
Mad Engine say’s it hopes to diversify into the brand apparel and accessory space. Under the new parent company, Neff will operate from Mad Engines branded division in Orange County, California. Mad Engine believes the two companies will be able to share a number of synergies, and see’s the new space serving as a launch pad for bringing in additional brands in the future.
Mad Engine was founded in 1987 and has grown from a T- Shirt supplier to design and distribution Apparel Licensing Company. Recently the company has expanded outside it’s core male apparel business to include women’s apparel and loungewear and it’s newest branded division with the recent additions.