Sponsorship Deals


Dealing with the business side of a sponsorship is probably the last thing you want to be bothered with. You just want to surf and I understand as I am a former surf team manager. But a little time spent focusing on these matters now will give you much more time and money to spend on surfing later.

As you move up the sponsorship ladder, the contracts you sign with your sponsors will become more and more complicated and more and more important. The actual size of the sponsorship contract and the negotiation process that goes with signing it may provide many opportunities for you to enhance your income as a surfer. But it can also include many traps.

If you are not aware of what some sponsors may try to do with the wording of their contracts you can also open yourself up to being locked into a business relationship that will hurt your career. Being a slave to your sponsor and making pennies for your efforts when you should be making dollars.

That is no fun.

It does not take a lot to avoid this trap just some basic education of what to look for and what to avoid.

On the other hand contract negotiations are one of the biggest opportunities for you to get the most out of your sponsorship career. If you go into contract negotiations well prepared and ready you will most likely come out way ahead of your competitors with a much sweeter sponsorship deal.

Deals that will give you the tools you need to take your surfing career to the highest level possible. Contracts and contract negotiations are definitely places where just a little bit of knowledge can pay off huge. It does not have to be a battle trying to get the best deal from your sponsors.

I can go into further detail about each contract opportunity and pitfall if you would like some further assistance you are welcome to contact Brand Consultant Julian Groom.

Planet Blue Action Sports –




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