The Adidas Company Profile Mantra
The brands of the Adidas group compliment each other in a unique way to help athletes perform better, play better, feel better. Adidas products break records, set trends, make history … Every Day … All Over The World …
Welcome To The Adidas Group
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to it than just the product. Everything Adidas do is bound by one simple thought. To strive to help you perform at your best. Your success is there ambition. Your defeat spurs Adidas to be better. The consumers brand love is based on Adidas employee’s passion for a sporting lifestyle with dedication, commitment and team spirit. Adidas continuously innovate to establish new benchmarks in everything they do. Shaping the sporting goods industry sustainably is more than just a job. It’s an impulse and an attitude that is truly dear to the heart and it drives Adidas.
The Adidas Group At A Glance
Employing more than 53, 730 people in over 160 countries, Adidas produce more than 660 million product units every year and generate sales of 14.5 Billion $ Euro – All figures relate to 2014 – These numbers alone can easily suggest that the Adidas Group is quite a complex organisation. True. But Adidas keep things simple, clean and fast. They use this approach to tell you what the company is all about.
Embrace A Multi Brand Strategy
Adidas think you deserve a choice and it believes that no one should be reduced, no matter whether you are an athlete looking for the best equipment or fashionista searching for the next trend, or both Adidas want to engage you in a long lasting relationship. The multi brand strategy enables Adidas to do just that because it knows how to tackle opportunities from five perspectives. As both a mass and niche player, always providing distinct and relevant products. In this way Adidas and their sub brands all keep their unique identity.
Guiding Principles Remind Adidas What Is Important
Performance calls for focus and dedication. This is why Adidas have set guiding principles to make sure they stay on the right track and they are reminded what is important.
1/ Adidas are committed to continuously strengthen their brands and products to improve their competitive position.
2/ Adidas are consumer focused and therefore are continuously improving the quality, look, feel and image of their products and organisational structure to match and exceed consumer expectations and to provide them with the highest value.
3/ Adidas are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product they bring to market.
4/ Adidas are dedicated to consistently delivering outstanding financial results.
5/ Adidas are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for the Employees and Shareholders.